Efter flera \u00e5r p\u00e5 Noaks Ark Stockholm har vi s\u00e4ga tack till Kim Westerlund (kommunikat\u00f6r), som nu g\u00e5r vidare till nya utmaningar. Under sin tid hos oss har Kim haft en viktig roll i att utveckla och st\u00e4rka v\u00e5r kommunikation, med ett tydligt fokus p\u00e5 att g\u00f6ra kunskap om hiv mer tillg\u00e4nglig och bidra till att minska stigma.<\/p>\n\n\n\n
N\u00e4r Kim ser tillbaka p\u00e5 tiden p\u00e5 Noaks Ark handlar det framf\u00f6r allt om kraften i kommunikation.<\/p>\n\n\n\n
\n\n”Okunskap och stigma \u00e4r tv\u00e5 saker som bara g\u00e5r att f\u00f6r\u00e4ndra genom kommunikation. Utmaningen \u00e4r att budskap som upprepas f\u00f6r m\u00e5nga g\u00e5nger p\u00e5 samma s\u00e4tt riskerar att vi v\u00e4njer oss vid dem och slutar lyssna. D\u00e4rf\u00f6r beh\u00f6vs det kvalitet och kreativitet f\u00f6r att forts\u00e4tta att n\u00e5 fram.”<\/em><\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n
F\u00f6r Kim har kommunikation aldrig bara handlat om att sprida information. Det handlar om att skapa nya s\u00e4tt f\u00f6r m\u00e4nniskor att n\u00e4rma sig fr\u00e5gor som ibland kan k\u00e4nnas sv\u00e5ra, laddade eller avl\u00e4gsna. N\u00e4r han f\u00e5r fr\u00e5gan om vad han \u00e4r mest stolt \u00f6ver fr\u00e5n sin tid p\u00e5 Noaks Ark kommer svaret snabbt.<\/p>\n\n\n\n
\n”Jag \u00e4r mest stolt \u00f6ver den upps\u00f6kande verksamheten. Vi lyckades flytta budskapen kring hiv fr\u00e5n det m\u00f6rka och l\u00e4skiga till n\u00e5got varmare och mer attraktivt visuellt. Det handlar inte om att f\u00f6rminska eller f\u00f6rsk\u00f6na vad hiv \u00e4r, utan om att anv\u00e4nda varmare, mer inbjudande f\u00e4rger och former f\u00f6r att f\u00e5 fler att komma ett steg n\u00e4rmare.”<\/em><\/p>\n<\/blockquote>\n\n\n\n
Det \u00e4r ocks\u00e5 ett perspektiv som ligger n\u00e4ra Noaks Arks uppdrag. Genom att kombinera kunskap, m\u00e4nskliga m\u00f6ten och inkluderande kommunikation vill vi bidra till att fler v\u00e5gar testa sig, s\u00f6ka st\u00f6d och ta del av korrekt information om hiv.<\/p>\n\n\n\n
Men n\u00e4r Kim sammanfattar vad tiden p\u00e5 Noaks Ark har betytt f\u00f6r honom \u00e4r det inte kampanjerna eller projekten som kommer f\u00f6rst.<\/p>\n\n\n\n
\n”Det viktigaste jag tar med mig \u00e4r v\u00e4rmen, \u00f6ppenheten och medm\u00e4nskligheten som genomsyrar Noaks Ark.”<\/em><\/p>\n<\/blockquote>\n\n\n\n
Han forts\u00e4tter:<\/p>\n\n\n\n
\n”Jag har ofta funderat p\u00e5 hur v\u00e4rlden skulle se ut om fler arbetsplatser hade samma inst\u00e4llning till andra m\u00e4nniskor. Jag tror det \u00e4r ett grundrecept f\u00f6r att g\u00f6ra v\u00e4rlden b\u00e4ttre.”<\/em><\/p>\n<\/blockquote>\n\n\n\n
Under \u00e5ren har det blivit m\u00e5nga minnesv\u00e4rda \u00f6gonblick. Ett av de starkaste minnena kommer fr\u00e5n Be You-projektet.<\/p>\n\n\n\n
\n”Jag minns s\u00e4rskilt en fotografering inom Be You-projektet. Att se gl\u00e4djen och stoltheten hos dem som fick vara med och sedan se det f\u00e5ngas i ett portr\u00e4tt var helt magiskt.”<\/em> (bilden i inl\u00e4gget \u00e4r taget i samband med detta minne)<\/p>\n<\/blockquote>\n\n\n\n
N\u00e4r vi ber Kim beskriva sin tid p\u00e5 Noaks Ark med tre ord beh\u00f6ver han inte fundera l\u00e4nge.<\/p>\n\n\n\n
\n”Varmt. V\u00e4lkomnande. Modigt.”<\/em><\/p>\n<\/blockquote>\n\n\n\n
Det \u00e4r ord som ocks\u00e5 f\u00e5ngar mycket av det vi vill vara som organisation. Och f\u00e5r vi beskriva Kim med tre ord v\u00e4ljer vi kreativ, omt\u00e4nksam och glad.<\/p>\n\n\n\n
Vi vill rikta ett varmt tack till Kim f\u00f6r hans kreativitet, engagemang och f\u00f6rm\u00e5ga att hitta nya v\u00e4gar att n\u00e5 fram med viktiga budskap. Genom sitt arbete har han bidragit till att fler m\u00e4nniskor f\u00e5tt kunskap om hiv, att fler samtal har kunnat starta och att stigma har kunnat utmanas.<\/p>\n\n\n\n
Vi \u00f6nskar Kim all lycka i n\u00e4sta kapitel och hoppas att v\u00e5ra v\u00e4gar m\u00f6ts igen.<\/p>\n\n\n\n
Tack f\u00f6r allt, Kim. Du kommer alltid att vara en del av Noaks Arks ber\u00e4ttelse.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"
Efter flera \u00e5r p\u00e5 Noaks Ark Stockholm har vi s\u00e4ga tack till Kim Westerlund (kommunikat\u00f6r), som nu g\u00e5r vidare till nya utmaningar. Under sin tid hos oss har Kim haft en viktig roll i att…<\/p>\n","protected":false},"author":32,"featured_media":13740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-13687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuellt","category-okategoriserad"],"acf":[],"yoast_head":"\n
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